Archive for August, 2009
Endangered social networking
Posted on 28. Aug, 2009 by Creatwood.
The world of social media that has become so integral to public relations professionals is under attack. Studies show that social media sites have had a 30 percent increase in hacking breaches since the beginning of the year. I’m sure we all can recall the recent Twitter outage that left so many feeling lost without constant status updates. [...]
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Make your stories shorter, faster, stronger
Posted on 28. Aug, 2009 by Creatwood.
Today’s fast-paced world and our increasing need for instant gratification has affected the art of storytelling. As storytellers, we need to know that to capture and keep our audience’s attention, we must craft our stories to be relevant, personal and concise. Most good leaders have become master storytellers. The more charismatic we make our stories, [...]