Social Networking can’t be left to amateurs
Posted on 12. Feb, 2010 by Creatwood in Communication Tips & Trends, Social Media
Leaving your social media responsibilities up to the excited youth of today might not be the most effective way to utilize your networking. Of course, today’s teenagers are brought up with more knowledge of technology than those of the generations prior. These kids pick things up quicker and burn on to the next big thing, or so it would seem anyhow. But just because someone understands all this social media knowledge doesn’t mean they understand how to use it for effective marketing practices.
IT Business Edge’s Carl Weinschenk recently interview with social networking blogger Dan Hoang about what companies need to mindful of when hiring social media consultants.
Hoang mentions the companies should be keen to find a consultant with a strong business background, and one who has an understanding of how to utilize social media at a corporate level.
He also mentions the importance of having a social media policy. This is definitely true for all companies, large and small. Most employees today will have a personal Facebook page that links with their company, so it’s always a good idea to have a policy in place to guide employees and to set boundaries for what is considered acceptable networking.
This is definitely an interesting interview. Check more of the story here.
- DS -
