Metrics to monitor in social media
Posted on 24. Feb, 2010 by Creatwood in Communication Tips & Trends, Communications Tools, Media, Social Media
It’s always easier to explain the value in something when it’s quantifiable. Such is true for social media, especially when you are a PR firm building a social media policy for a client.
A recent story out of the online publication, Social Times, lists 10 different metrics a company should monitor when determining the ROI. The staggering statistic found in this article is that more than 80 percent of professionals don’t measure ROI for their company’s social media programs. This is something that must be done, especially when your clients come asking about all the cash they dropped on you to give them a good seat on the social media express.
The story initially lists the top three metrics found in a survey by Marketing Sherpa that companies typically use: 1) Visitors and sources of traffic; 2) Network size (followers, fans, members); and 3) Quantity of commentary about brand or product.
These metrics, while important, aren’t telling the whole story about a company’s social media impact. Check out the article in Social Times to learn up on how to track ROI for your client’s social media.
– DS –
