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National survey proves value of sales training at leading companies
Posted on 14. Oct, 2009 by Creatwood.
National survey proves value of sales training at leading companies
Jacksonville, FL – Oct. 14, 2009: PI Worldwide, the parent company of Predictive Results, has been recognized as a provider of market-leading sales training, in a recently published report by the national research firm Aberdeen Group.
Aberdeen analysts noted the sales improvements generated through training at The [...]
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Best practices for media pitching
Posted on 02. Sep, 2009 by Creatwood.
The relationship between PR professionals and journalists is a delicate one. On the PR side, we need journalists to get our client’s name and reputation in the news and to the public. As for the media, it is impossible for journalists to publish every story and consider every pitch that fills their e-mail [...]
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Endangered social networking
Posted on 28. Aug, 2009 by Creatwood.
The world of social media that has become so integral to public relations professionals is under attack. Studies show that social media sites have had a 30 percent increase in hacking breaches since the beginning of the year. I’m sure we all can recall the recent Twitter outage that left so many feeling lost without constant status updates. [...]
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Make your stories shorter, faster, stronger
Posted on 28. Aug, 2009 by Creatwood.
Today’s fast-paced world and our increasing need for instant gratification has affected the art of storytelling. As storytellers, we need to know that to capture and keep our audience’s attention, we must craft our stories to be relevant, personal and concise. Most good leaders have become master storytellers. The more charismatic we make our stories, [...]